Hurray, Hurray!

After months of planning and organizing, we are delighted

to inform that the new Bruce la Cruz Sales Office is open in the heart of Munich

The Munich Sales Office will be the satelite BLC German showroom where boutique and department store buyers may visit to place their BLC orders.

My sales agent, Karsten, will be responsible for existing and new customers;

he may be contacted at karsten@brucelacruz.com.

The primary BLC atelier and showroom will continue to be in Berlin.

From the Munich Sales Office, all of the unique and precious Bruce la Cruz merchandise

will be shipped for delivery all around the world!

Rest assured, any and all orders will be carefully folded and packed to ensure that your

order arrives in perfect condition.

From the first selection of the fabric until the carton is sealed and on the delivery truck,

every step is made by hand and with loving care.

Many thanks to Lili, Gerald, Karsten and Lilly for all their hard work and for making a home

for Bruce la Cruz in Munich.

There is no place like home!

Let the joyous Christmas season begin!

xoxoxo Bruce

...or the still unleashed secret about tomato juice on the plane?

It was just 2 weeks ago when I came back from Ibiza. It happened on an Air Berlin flight and immediately reminded me of the question that I asked myself a hundred times.
Why, on a flight, do normal people turn into vegetable juice drinkers?
Actually, there is only one vegetable ….Tomato!

So I sit there, unfortunately, in a middle seat. To my right is a sunburned German Lady back from holiday and to my left is a Spanish businessman. The one thing that they had in common was not the language , it was their orders of Tomato juice! And, the sunburned blond next to me insisted on salt and pepper with the TJ.....of course!
Even my dad, who never touches any vegetables in real life, orders Tomato juice on the plane.
I think without the airlines tomato juice companies would have gone out of business already. Ok, ok - some people have their TJ in their Bloody or Virgin Marys, but I would say its less then 10 percent from the TJ cake.
What is the mysterious secret of the red vegetable wonder juice??

• do people think it is a meal? ( ok it's cold, but tastes - with some fantasy or stretch of the imagination - almost like tomato soup)
• do people think flying is exotic, therefore, they need an exotic drink during the flight?
• or is it to show the person sitting next to you that yes, I travel a lot and even when the stewardess didn't mention the Tomato juice, I know that there is TJ on the plane!?
• does it make them look smarter? (no!)
• do they think, people around them appreciate their love of animals because they drink only vegetables?
• is it what I call the „we going to the movies“ effect, you have to order popcorn when you are at the movies, the same with TJ on the plane?
• or does it maybe give you extra power, like a vampire drinking blood? ( ok, again I get a bit carried away!)

Many questions, but no answers at all...
Oh, by the way, a high percentage of those TJ drinkers are also the ones who applaud the moment the plane touches ground ( but that's another story to tell)
1993 Lufthansa erased tomato juice from their board menu. The volume of complaint calls caused a total breakdown in the Lufthansa call centers. Lufthansa revised the board menu once again and, within 48 hours, Tomato juice was added back !!!!

I also heard from some stewardesses that TJ has its own wave phenomenon. It just takes one or two passengers to order TJ to start the most of the fellow flyers on the plane to follow suit and request tomato juice.
When I asked my father why he orders TJ on a plane, he just said, I don't know why, but when I finally, after all the stress involved, sit down in that air plane seat, after carrying the suitcases, checking in, finding the right seat number, storing all our Hand luggage, I just want to treat myself and I order a Tomato Juice.....

So easy?
…...it's a treat for all the stress they had until they finally sit down in the plane....is that all?
And why then would you treat yourself with Tomato Juice?
I never remember saying, „wow, it was a great day - let's celebrate with some tomato juice. Nobody else around me fills their glasses with tomato juice to salute at a party !
is there really no other explanation for that phenomenon?
Personally, I don't like Tomato Juice, neither Bloody nor Virgin ! For me its somthing in the middle; it is not a full tomato anymore nor is it a hot soup. For all you TJ admirers, you do, at least, do something good for your body. Tomato juice is full of Lycopene that is good in protecting your skin against free radicals ( while flying there are a lot of oxidative substances called free radicals in the air) but YOU know that anyway! Otherwise, Google it

Lycopene 3D Balls
So, finally I can say that I accept all tomato juice drinkers right and left to me on the plane, but if one of these lunatics should ever spill his or her red poison all over me, be prepared I'll burst his bubble, because a tomato isn't even a vegetable,people it's a fruit!

Xoxox Bruce

Amsterdam is well worth a visit. Every time I go there I feel the magic of the canals (called Krachten) and the allure of the old narrow, sometimes tilting, row houses.

Amsterdam always has this slightly morbid feeling,but in a very charming way.

Walking through Downtown and observing the ladies of the Red Light District in their windows - offering pleasure for 50 Euros an hour - next door to family homes, shows you just how relaxed and open minded the people of The Netherlands capital city are.I was there to get inspired for my upcoming high summer collection and I was not disappointed.

I'm really fascinated with the original Dutch porcelain paintings called delft pattern.  Blue on white painted native scenes of windmills, farmhouses, landscapes and traditionally dressed people from the past are the main themes of Delft painting. All of these pictures are full of feel-good impressions of the historic Dutch days when the windmills spun, the cows grazed happily in the meadows, the tulips blossomed, and the girls were carrying wheels of cheese on their shoulders, and walking in wooden clogs............ok ok I romanticize! But, that's going to be the theme of my upcoming collection!!!!

As I traveled through Holland (you may say The Netherlands) I met lovely, open and friendly people who always shared interesting, intelligent conversations.We visited Haarlem, Bussum, Rotterdam, Laren and a few other small villages.  And, yes, finally I finally found a few of my beloved traditional Windmills next to some black and white cows ( it was nearly a perfect scene).

One evening I had the honor to meet Rosalie van Breemen the lovely ex-wife of Alain Delon.….she is still hot looking, modeling and ready to go and is prepared to step up in the Dutch politics! I tell you, this lady has stories to tell, quite an exciting past, and that's all I will tell. I'm looking forward to seeing her rock some of my BLC collection!!!

The Netherlands hosted me for a week and I enjoyed every moment of my visit!

My final thoughts on Holland:

• I got really inspired for my new collection (Yeah!!!)
• made some new friends
• enjoyed all the walking (let me just tell you, use a map or even better an Iphone to navigate through the city, because without you can get easily lost. All those krachten slightly look the same. I got lost once, and a normal 20 minutes walk took 3 hours. It was still fun.)
• had really good dinners ( Lambermon's a  Haarlem Restaurant …. is a great place for delicious food, it was an old department store.)
• found out that with just 4 Euros you can have a complete lunch. Just go to FEBO (great Automat restaurants like in the good old times in New York)

For a nostalgic feeling and to have a Krokett or a Frikandel, hot and yummie and for only one Euro each!
Ok, to be honest, either you love or you hate it (I met Dutch people who have never eaten there.)
- I loved that almost every one in Amsterdam rides a bike, no matter if it rains or snows ( but let me tell you be careful, those bike riders run you over with their bikes without blinking. So watch out for the bike lanes, on several occasions I almost lost my life in the bike lane).

I will surely visit again - and the sooner , the better!
Thank you A-Dam!
Xoxoxo Bruce

It was a great day at Radio Sonica Ibiza. I had loads of fun and really enjoyed my interview with Mitch! If you wanna get in the Ibiza Mood just hit the link above and get some Ibiza Feeling!!! Oh by the way the music is from Philip B and if you wanna hear more, check out his Sound Cloud Site: Philip B Berlin....and enjoy

Thats all for now, stay tuned there is more to come!!!

read it! love it!

xoxoxo Bruce

Bruce la Cruz in Taiwan Winter 2011

This is the first picture from the ad campaing for Bruce la Cruz in Asia!

These picture came from my Taiwandistributor Sam!

Thank you Taiwan You rock!